Why We Love This
  • Value proposition: Live 12 Standard represents a strong upgrade for producers wanting next‐level workflow, MIDI/generative tools and current library management.

  • Target buyers: Mid-to-advanced producers, electronic musicians, live-set performers at semi-pro level — especially those using sample libraries, MIDI controllers, large plugin chains.

  • Messaging for retail: Highlight “new devices previously only in Suite”, “improved browser/tagging”, “generative MIDI & micro-tuning capability” as differentiators.

  • Upsell caution: For beginners or those already comfortable on Live 11 without needing the new niche features, emphasise whether they’ll utilise the new tools — else basic may suffice.

Customer Reviews